whirledgital

I've moved...

Mon, 30 Jun 2008 09:46:33 +0100

to here. See you both there. Adios tumblr.

Coke wants to have a chat

Fri, 27 Jun 2008 15:35:00 +0100

Coke UK appears to be treading into the murky waters of social media with this website launch....

Gathering "insights" from Social Media

Thu, 19 Jun 2008 15:30:36 +0100

Gathering "insights" from Social Media: Nifty little article from the guys across the pond at...

WOM book practises what it preaches

Tue, 17 Jun 2008 13:57:32 +0100

Over in DC, global Ogilvy PR Digital Influence gaffer John Bell, who works on the WOMMA board with...

tim_whirledge: Telling my old dear she needs to get her shop on BT Tradespace rather than get some Derby uni student to do her another cheap crap website

Sat, 14 Jun 2008 15:04:39 +0100

tim_whirledge: Telling my old dear she needs to get her shop on BT Tradespace rather than get some Derby uni student to do her another cheap crap website

Lib Dems enlist blogger support

Sat, 14 Jun 2008 14:27:50 +0100

Lib Dems enlist blogger support: Accompanying site here. Really interesting to see Westminster...

Comment is free

Fri, 13 Jun 2008 15:35:52 +0100

I’ve had a change of heart and enabled comments on my blog, for a few reasons i) I’m...

Tom of Finland comes out the closet, and ends up on the streets

Thu, 12 Jun 2008 14:00:00 +0100

Tom of Finland comes out the closet, and ends up on the streets: A new campaign by perfume company...

This looks like it could be good…

Sun, 08 Jun 2008 12:51:44 +0100

This looks like it could be good…

Amazing. Interestingly the Guardian’s Organ Grinder...

Thu, 05 Jun 2008 11:47:40 +0100

Amazing. Interestingly the Guardian’s Organ Grinder asks here ”a PR stunt or innovative advertising?” Well, this is kinda the whole point isn’t it? If it is genuinely engaging (which is what all ‘advertising’ strives to be), it is neither; it’s content.

The transfer merry-go-round

Thu, 05 Jun 2008 09:41:00 +0100

As the TMGR (trademarked) is in full swing, I just thought I’d pay a quick tribute to my...

"Ran’s Night is an original concept made specifically for women”… I’d say pretty..."

Thu, 05 Jun 2008 09:35:09 +0100

““Ran’s Night is an original concept made specifically for women”… I’d...

Weezer’s new video stays true to their ‘geek...

Mon, 02 Jun 2008 23:32:00 +0100

Weezer’s new video stays true to their ‘geek chic’ origins. What better way to show their nerdy following (and that’s not a digg- jocks ruled school but nerds boss the real world) that they are still in touch with the yout’; a new video promoting their latest single making reference to past youtube viral characters- no surprise then the video has had millions of hits already.

Clever really; launch a viral video utilising enough past references for it to be more than just a tip of the cap acknowledgment- a full blown homage to the whole culture of video sharing sites giving people reason to post and talk about it generating the “buzz” that nearly every client under the sun wants today- no amount of digital strategising can substitute for just a ruddy good idea. A catchy tune helps too.

A compelling read

Fri, 23 May 2008 14:18:38 +0100

A compelling read: The power of a web log.

The noneofusarefree Burmese appeal website

Fri, 16 May 2008 11:56:21 +0100

The noneofusarefree Burmese appeal website

The power of that there interweb thingy...

Thu, 15 May 2008 18:41:00 +0100

… this has just got to be the best thing I’ve read this year! It is an article written...

The good thing...

Thu, 15 May 2008 17:46:57 +0100

…about having a tumblr and keeping it nice and tidy with no blogroll, trackback, commenting,...

New Burma viral- bloody magic: http://tinyurl.com/6ljgrf

Thu, 15 May 2008 16:05:34 +0100

New Burma viral- bloody magic: http://tinyurl.com/6ljgrf

A little side project at work- i’ve been asked to send...

Thu, 15 May 2008 11:23:00 +0100

A little side project at work- i’ve been asked to send this round to as many people as possible. We were initially due to launch last week, then the cyclone hit and we had to reappraise the messaging as the video and accompanying website focused on the political oppression of the Burmese people rather than their immediate plight post Nargis. Since Nargis hit though, their have been numerous failings of Burmese ‘junta’ government in their handling of the disaster- namely the distribution of aid. A timely reminder then that this government is not fit to govern. The video has been produced by Shilo, MTV and Ogilvy (though I work here and the creative team came from here- network politics!) Beautifully shot and wonderful accompanying soundtrack from Chopin. You’ll be able to find it by searching noneofusarefree on youtube and the website www.noneofusarefree.org with more deets is here. Here is some of the thoughts around the spot taken from the accompanying press release issued by MTV Networks;

Long before cyclone Nargis hit the people of Burma, the Burmese military ‘junta’ ruling Burma had been causing devastation to the lives of it’s people. Unless the people of the world speak out in peaceful protest, more days will be lost in the delay to get international relief to the Burmese people who need it the most. The situation grows more severe by the day and the funds needed to placate the disaster grows daily too. To a people, who before this disaster were already struggling against all odds, this spot is a message of solidarity and to urge the global community to donate to the ongoing relief effort.

Probably. Ps not even sure if this text is free… Which is annoying

Wed, 14 May 2008 19:04:13 +0100

Probably. Ps not even sure if this text is free… Which is annoying