Tom of Finland comes out the closet, and ends up on the streets
A new campaign by perfume company Etat Libre d’Orange which claims to make me smell like ”I’d just come out of the shower”… hang on, but surely… just, go and take a shower?…
Nonetheless, great idea, great execution, cuts through and just shows a good idea will work well on and offline, particularly if the images used are a bit, how you put it, well, provocatively gay?! Created by Ogilvy Paris and given a little helping hand online by my colleagues in the Ogilvy PR Paris digital team.
3 years ago