A little side project at work- i’ve been asked to send this round to as many people as possible. We were initially due to launch last week, then the cyclone hit and we had to reappraise the messaging as the video and accompanying website focused on the political oppression of the Burmese people rather than their immediate plight post Nargis. Since Nargis hit though, their have been numerous failings of Burmese ‘junta’ government in their handling of the disaster- namely the distribution of aid. A timely reminder then that this government is not fit to govern. The video has been produced by Shilo, MTV and Ogilvy (though I work here and the creative team came from here- network politics!) Beautifully shot and wonderful accompanying soundtrack from Chopin. You’ll be able to find it by searching noneofusarefree on youtube and the website www.noneofusarefree.org with more deets is here. Here is some of the thoughts around the spot taken from the accompanying press release issued by MTV Networks;
Long before cyclone Nargis hit the people of Burma, the Burmese military ‘junta’ ruling Burma had been causing devastation to the lives of it’s people. Unless the people of the world speak out in peaceful protest, more days will be lost in the delay to get international relief to the Burmese people who need it the most. The situation grows more severe by the day and the funds needed to placate the disaster grows daily too. To a people, who before this disaster were already struggling against all odds, this spot is a message of solidarity and to urge the global community to donate to the ongoing relief effort.
4 years ago