whirledgital

I have to say, this is my favourite marketing campaign ever… so far

Here is the new Nike film. It takes a footballer’s eye-view of rising to the top of the beautiful game.

Two things I like about it:

• The interaction between your fellow teammates
• The story.

It just goes above and beyond what you expect from marketing collateral and based on real customer insight that resonates, cuts through and engages.

Think of the money they’ve saved in the media launch- they can spend it all on production, and sweetbabyjesus, it’s paid off.

This is Content with a capital C. I’m raving and I’m going to send to everyone I know. this isn’t the last time I’ll write about this me thinks.