June 2008
13 posts
I've moved...
to here. See you both there. Adios tumblr.
Coke wants to have a chat
Coke UK appears to be treading into the murky waters of social media with this website launch. They’ve called it ‘let’s talk together’ and it seems to follow in the same vein as Walmart’s Checkout blog they launched last year. I’ve been singing the praises of Walmart’s blog to clients for a while now even though it has had a mixed reaction in the...
Gathering "insights" from Social Media →
Nifty little article from the guys across the pond at Marketing Vox. Should brand owners be outsourcing this to agencies? I think so. They expect PR pros and other marketing professionals to know what is topical and will gain media purchase offline and so why should online be any different?
Online monitoring sounds really big brother and 1984 and it will be interesting to see how monitoring...
WOM book practises what it preaches
Over in DC, global Ogilvy PR Digital Influence gaffer John Bell, who works on the WOMMA board with Nielsen’s BzzAgent guru Dave Balter drew my attention on his blog this week when his aforementioned blog was one of the 20 odd chosen by Dave to host his new book The Word of Mouth Manual Vol II which people can download for free. Dave is publishing his book himself having been a little...
tim_whirledge: Telling my old dear she needs to... →
Lib Dems enlist blogger support →
Accompanying site here. Really interesting to see Westminster increasingly look to web2.0 applications to reach new and existing audiences. The PM has his own Twitter account, maintained by his comms team updating those that follow him on his daily routine (surprisingly interesting actually) and they are answering a fair few questions flung at them too. Parliament also has its own Twitter account...
Comment is free
I’ve had a change of heart and enabled comments on my blog, for a few reasons
i) I’m getting to grips a bit more with html. ii) Tom helped me set it up iii) I was feeling lonely talking to myself
So now I’ve enabled comments, this is really quite scary and could get even more lonely… Though I know there are a few people who read me from my ‘superb’ SEO...
Tom of Finland comes out the closet, and ends up... →
A new campaign by perfume company Etat Libre d’Orange which claims to make me smell like ”I’d just come out of the shower”… hang on, but surely… just, go and take a shower?…
Nonetheless, great idea, great execution, cuts through and just shows a good idea will work well on and offline, particularly if the images used are a bit, how you put it, well,...
The transfer merry-go-round
As the TMGR (trademarked) is in full swing, I just thought I’d pay a quick tribute to my football club’s arch rivals Nottingham Forest transfer activity: Release your best player, Kris Commons on a free for him to sign for us and then buy our flop of a striker Bobbie Earnshaw (possibly one of the most facially-challenged chaps to have had the misfortune to become famous) for £2.65...
“Ran’s Night is an original concept made specifically for women”…...”
– http://www.kilian-nakamura.com/blog-english/index.php/rans-night-qr-code-body-rhythm-monitor-for-women/
